Social proof toast (real sign-ups)

Store toasts like “Someone from Austin just bought…” are often drawn at random from a list, and shoppers increasingly notice. This widget takes its data from your Leads: up to five of the latest form sign-ups on your store from the last 30 days — newsletter, back-in-stock, enquiries. It shows only a first name (or “Someone”) and the real time of the sign-up, each one once, no endless loop. Your text is added after the time, so match it to the forms you actually run: if the only one is a newsletter, write “joined our newsletter”. Show it on the home and category pages, not in the cart. One important note: the toast reveals first names of people who left their details — cover that in your privacy policy, or do not collect a name field.

Does the toast show purchases?
No. The widget cannot see your store’s orders — it shows form sign-ups saved in Leads (newsletter, back-in-stock, enquiries). Do not write “bought” in the text.

What if I have no sign-ups yet?
The toast will not appear. You can set a plain fallback text on the widget, e.g. about shipping times — it shows once, with no name and no timestamp, and your text under it, so make the two fit together.

In B2B the decision takes weeks, and a visitor on the pricing page often wonders: does anyone actually use this? Instead of an unbacked “trusted by 1,200 companies”, you can show what is in your Leads: up to five of the latest form requests from the last 30 days, with a first name and the real time. With fewer requests the toast will say “yesterday” or “5 days ago” — an honest picture, and better not hidden. Setup: the pricing and feature pages, with your text matched to the form that really collects these requests, e.g. “asked for a demo or a quote”. Names appear only if the form has a name field — many B2B buyers prefer to stay anonymous, so consider a form without one.

Can I show the customer’s company name?
No. The toast shows only the first name from the name field, or “Someone” — no surname, company or e-mail address.

Before a parent signs a child up for English, or an adult joins a coding course, they usually ask first: about the level, the schedule, the price. The toast shows exactly those enquiries — up to five of the latest form submissions to your school from the last 30 days, with a first name and the time. It works best during enrolment on the course and timetable pages. The text you add after the time describes an enquiry, not an enrolment: “asked about a course on our site”, not “enrolled”, because the widget sees contact forms, not your class list. If parents enquire on behalf of children, consider a form without a name field — the toast then says “Someone” rather than a child’s or parent’s name.

Can I write “enrolled in a course”?
Only if the only form on the site is a course sign-up. The widget shows form submissions from Leads, so the text has to match what those forms really collect.