On-page popup (email signup)

Someone who arrives at a store from an ad for one product usually does not know the brand and hesitates before a first order. A discount code for signing up is a simple nudge, and the popup shows it when it makes sense. How to set it up: a scroll trigger at about half the page, so the window does not cover the product right after landing, and the code in the "After sending" field — after signing up the shopper sees it with a copy button. Know the limits before you launch. There is one code shared by every signup, so set usage limits and a minimum basket value in your store admin. The popup does not send newsletters either: the e-mails land in Leads and your webhook, from where you move them into your mailing tool.

Does each shopper get a unique code?
No — everyone sees the same code set in the settings. Set usage limits in your store admin.

Does the popup send the newsletter itself?
No. Signups land in Leads and your webhook; you send the newsletter from your own mailing tool.

A course sales page is long, and most readers will not buy on the first visit. Before they go, it is worth collecting their e-mail in exchange for something that shows the course quality: the first lesson. The popup does this in three steps. It appears after a set time on the page or after the curriculum section is scrolled. It collects the e-mail. After signup it redirects to the address in the "After sending" field — put the unlisted lesson page there. That way nothing has to "arrive in the inbox", because the popup sends no message to the visitor. Your follow-up sales e-mails go out from your own system, which you feed from Leads or via webhook. If you run a school for children, remember that it is the parent who signs up — write to them.

Will the popup e-mail the lesson?
No — the popup sends no message to the visitor. Set a redirect after signup to the lesson page and send follow-ups from your own system.

In B2B, hardly anyone starts a trial after one article. A specialist googling how to prepare a data migration first needs something to show their manager — a checklist, a template, a report. That is your lead magnet. Show the popup only on the blog (a URL rule in targeting), with a scroll or inactivity trigger, because a reader who stopped scrolling has often just finished the piece. Put a link to the PDF in the redirect-after-signup field, and Leads will show which article each address came from. To be honest: the field accepts any e-mail, personal ones included. Asking for a "work e-mail" in the copy helps but blocks nothing — do the qualifying later, in your CRM.

Does the popup reject personal e-mail addresses?
No — it accepts any valid address. Asking for a work e-mail in the copy is only a hint to the reader.