Smart floating CTA (pill)

Consulting sells through conversation. A CEO reading your restructuring case study will not fill in a long form, but may click "Book a call" if the button is right there on every page. The corner pill does exactly that: it does not cover the content, and on click it opens a card with two sentences and a button. Choose "link" mode and paste the booking page from your calendar tool — the client picks a slot straight away. In the card text, be honest about what the call is: how long it takes and whether it is paid. Keep in mind the widget books nothing itself; it links to your tool, so that is where your free slots must be up to date.

Does the pill book the slot itself?
No. In "link" mode the button leads to your booking page, e.g. an online calendar — that is where the client picks a time.

An agency site is mostly portfolio and case studies, and a prospective client — a marketing manager with a budget — reads them before deciding whom to contact. Every jump to a separate contact page is a point where they may drop off. The pill in "form" mode shortens that path: on click it opens a card with name, e-mail and message fields, and the inquiry goes straight to Leads. The pill label is your CTA, so make it about the project, not about "contact". Set a scroll trigger so the pill appears only once someone is actually reading a case study. A tip: do not promise a free audit in the card unless you have time to do one for everyone who writes.

Which fields does the pill form have?
Name, e-mail and message. The inquiry lands in Leads and the site owner's inbox.

A patient comes to a clinic website with one job: book an appointment. First, though, they read about the doctors, the fees or how to prepare for a test — and then they have to go back to the menu to find booking. The corner pill keeps the button within reach. Choose "link" mode and enter the address of your online booking system; this mode collects no data on the page. The form mode is a poor fit here, because patients type symptoms into the message, and that is health data that belongs in the clinic's system, not an e-mail inbox. The copy is your responsibility: check it against the rules for advertising medical services where you operate, and do not suggest in the card that it is a channel for emergencies.

Can patients describe symptoms in the pill?
Technically yes, in form mode — but we advise against it. Symptoms are health data; "link" mode to your online booking collects none on the page.