Callback button (click-to-call)

A renovation contractor rarely picks up while ripping out tiles, and a homeowner browsing a bathroom gallery at 10 p.m. will not call at that hour. The floating button closes that gap: the visitor leaves a number with a country picker, or switches to a message and describes the job. In the morning you have a list of people to call, each with the page they wrote from. Make the heading about a concrete next step — a site visit or a quote — and use the message title to ask for the size of the space and the area, so you know straight away whether the job is in your range. One honest note: the button does not dial anyone. If the copy promises a call back "within the hour", you have to keep that promise; otherwise just say "we'll call you back".

Can the client describe the job right away?
Yes — in the popup they switch to message mode and leave an e-mail with a description. Use the message title to ask for the size of the space, the type of work and their area.

Does the button call the client automatically?
No. The request with the number lands in Leads and your inbox, and you call back yourself when you have a moment.

A solar buyer's questions are too individual for a form: how many panels fit on an east-facing roof, whether a home battery pays off, which incentive program applies this year. The typical visitor is a homeowner comparing several quotes and reading up on export tariffs. The callback button gives them a simple step: leave a number, and an advisor calls with specific questions. Phrase the heading as a question about the roof or the bills, not about "the cheapest panels". If you like, limit the button to the offer and guide pages so it does not sit on your careers page. A word on promises: savings and incentive amounts depend on the installation and on current program rules, so keep them out of the heading — check them and give them on the call.

Can I put specific savings in the heading?
Better not. Savings depend on the roof, usage and tariff, and incentive amounts on current program rules. Invite people to a call and give numbers only once you have worked them out.

Someone who has just received a court claim or a letter from their employer often does not know how to describe the matter and does not want to do it in a form. A phone number is a smaller step for them than an e-mail with the story. It suits the firm too: you do not collect case details before the first call, where you will run a conflict check anyway. Give the floating button a neutral heading — no promises of winning, no prices — and keep message mode for people who prefer writing, asking for one sentence on what the matter is about. Two things are on you: the button copy has to fit the rules your bar or law society sets for promoting legal services, and the site should explain how the numbers people leave are processed.

Does the client have to describe the matter?
No. A phone number is enough; message mode is for those who prefer writing. That way you collect no case details before the first call.

Does the widget check the copy against professional conduct rules?
No. The firm is responsible for the copy — check it against your bar or law society rules before publishing.

On a real estate agency site, the listing pages do the work. A buyer scrolls through them on a phone in the evening, has questions about service charges, title or parking, and wants a viewing before someone else gets there. The callback button lets them leave a number without hunting for the agent's phone. Every lead in Leads stores the page it came from, so when you call back you know whether it is the studio downtown or the house outside town. Keep the heading generic ("this property"), because one button serves every listing. A tip: if several agents handle different listings, the e-mail alert still goes to the site owner's single address — agree on who hands the requests out.

How do I know which listing the client means?
The lead in Leads includes the address of the page it was sent from — the page of that listing.