Sticky announcement bar (CTA)

A promo code has one weakness: the shopper reads it on the home page, scrolls through three categories and has forgotten it by checkout. A sticky bar fixes that simply — it stays at the top or bottom of the screen for the whole visit. For a one-off code promotion it suits better than the announcement strip, which scrolls away and has no button. Put the code in capitals right in the message and point the button at the category the promotion covers. On phones choose the bottom of the screen so the bar does not cover your logo and search. Remember that you create the code in your store platform — the bar only displays it.

Will the bar apply the discount?
No. The bar shows the code and a link. You create and manage the code in your store platform.

Top or bottom of the screen?
At the top the bar can push the page down so it does not cover the menu. On phones the bottom is often handier, as it leaves the header area free.

A SaaS webinar has a short life: two or three weeks of promotion and a single date. An e-mail to your list reaches current customers, but not the people reading your blog or docs today who are still evaluating the product. For them a sticky bar is the simplest invitation: one sentence with the topic and a button to the registration page in your webinar tool (the link opens in a new tab, so their reading is not lost). Name the topic after the problem the webinar solves, not after a feature. After the event, do not leave the old bar up — change the message to “Watch the recording” with a link, or switch the widget off.

Does the bar collect registrations?
No. It links to the registration page in your webinar tool. ClickMeMaybe analytics shows impressions and clicks.

Should I show it inside the app?
You can if the snippet is there, but it is better to limit the bar with URL rules to the public site, blog and docs.

For a language or dance school, enrolment is a few weeks a year when the site has one job: getting a parent or learner to sign up. The trouble is they arrive from all over — the price list, the “About” page, class photos — and do not always find the form. A sticky bar with a button to the group list solves that on every page. In the message, say what enrolment is for (term, level, age group), and name the button after the next step. If you have a real closing date, you can include it; if you add groups as demand comes in, do not pretend time is running out.

Can the bar show only during enrolment?
You switch the widget on and off in the panel. There is no automatic schedule, so turn it off when enrolment closes.

Can the button link to an external enrolment system?
Yes. You enter any URL, and the link opens in a new tab.