Customer reviews (star carousel)

A renovation is a risk for the client: strangers in the flat, a deadline that can slip and an estimate that can grow. So the first thing they do on your site is look for proof that someone already trusted you. Copy three to six reviews from your Google profile, ideally ones that mention the deadline, the clean-up and the estimate, because those are the questions clients ask most. Paste them in the panel one per line and embed the widget above the contact form or the callback button, not in the footer. The “All reviews on Google” link goes to the profile, where the client can check for themselves that nothing was cut. Do not polish the wording: a client’s typo is more credible than smooth marketing copy.

Can I show only the best reviews?
You choose what you paste, but the Google profile link shows everything. One four-star review among five-star ones makes the whole set more believable.

In healthcare a review is sensitive from both sides: the patient does not want to be recognised, and the clinic cannot promise treatment outcomes. So this setup shows first names only, adds no dates and has no link to an external profile; the button leads to booking. Collect reviews after the visit, by e-mail or text, with clear consent to publish, and paste them without surnames. The grid layout shows four reviews at once, so a patient sees different topics: explanations, reception, pain, cleanliness. Avoid reviews that describe specific treatment results; advertising rules for health services are strict in many countries, and reviews about service rather than efficacy stay on the safe side.

Do I need the patient’s consent to publish?
Yes. Collect reviews with explicit consent to publish on your site and keep a record of it. The widget does not collect reviews itself; you paste them in.

Large shops have Trustpilot, Yotpo or marketplace review widgets and should use them, because shoppers recognise them. This setup is for a small shop without those integrations: it collects reviews by e-mail two weeks after delivery and wants to show them on every page without rebuilding the theme. So you embed no tag; the widget puts a badge with the average and the count in the corner and the list opens on click. Paste every review, including four-star ones that mention a return; “return accepted, no questions asked” sells better than a fifth star. Put the badge bottom-left if bottom-right is taken by a cart or chat button. With fewer than five reviews, wait before switching it on: an average of two reviews looks invented.

Will the badge cover the cart button?
ClickMeMaybe widgets stack in the corner, and you set the badge position in the panel. With a sticky cart bar, pick the bottom-left corner.