Slide-in (newsletter signup)

A blog reader usually lands from search or a social link, reads one post and leaves — without an e-mail address, they are unlikely to come back. A popup on arrival scares them off, because they do not know yet whether the post is any good. A slide-in works better: set the delay to 40–60 seconds and limit the widget to article URLs (for example /blog/), so it stays off your contact page and e-book shop. Write the heading in the first person, the way you write the blog, and promise only what you actually send. Tip: the bottom-left corner is often better when a chat button or a “back to top” arrow already sits bottom-right.

How do I keep the card off the blog home page?
In the widget settings, list the URLs it should run on (for example /blog/) or exclude the home page. An exclusion always wins over an inclusion.

Where do the collected addresses go?
To the leads in your ClickMeMaybe panel, where you can export them to your newsletter tool. The widget itself does not send newsletter issues.

B2B buyers rarely buy on the first visit. Someone in operations reads a feature page, then a case study, and decides with the team. A five-field form puts them off, and “Subscribe to our newsletter” does not match where they are. Here the slide-in runs in button mode: put your calendar page URL in the settings (Calendly, HubSpot Meetings or your own form) and the card swaps the e-mail field for a “Book a demo” button. Turn it on only for /features/, /case-studies/ and /pricing/, with a delay of about 20 seconds. To be fair: clicks show up in analytics, but the bookings themselves are counted by your calendar tool, not the widget.

Can the card link to an external calendar?
Yes. In button mode you enter any URL, including a Calendly or HubSpot page.

Will it bother existing customers logged into the app?
The widget only runs on pages that carry the snippet and match its URL rules. Leave the snippet out of the app or exclude its URLs.

Cohort-based courses have a gap between launches: the sales page keeps drawing traffic from search and referrals, but the “Buy” button is switched off. A learner who lands there in the meantime usually just closes the tab. A slide-in with an e-mail field turns that visit into a waitlist signup. Setup: limit the widget to the course page URL, a delay of 8–10 seconds, and say plainly in the heading that enrolment is closed. Leave the date out of the body unless you know it. When enrolment opens, export the leads from the panel and write to them from your e-mail tool, then switch the widget off or change its copy.

Will the widget notify the waitlist when the course starts?
No. It collects addresses as leads; you send the enrolment e-mail yourself, for example after exporting them to your e-mail tool.

What should I change when enrolment opens again?
The simplest move is to switch the card to button mode with a link to enrolment, or turn it off. Editing the copy means people who closed it before will see the new version.